Who is the biggest retailer? To find this out let's divide this up in groups like Fashion retailer, Music retail and Home improvement retailers. According to Bloomberg.com Home Depot is the world largest home-improvement chain.
"Home Depot, the world’s largest home-improvement chain, gained 9.6
percent as of Aug. 12 when adjusted for volatility, best among the 32
retail stocks in the Standard & Poor’s 500 Index. Home Depot, based in Atlanta, is expected to generate sales of $77.6 billion this fiscal year ending Feb."
http://www.bloomberg.com/news/2013-08-14/home-depot-is-best-retailer-on-housing-riskless-return.html
When looking into the fashion retail you will find that the company Zara is the largest fashion retailer.
Zara is one of the largest international fashion companies. It belongs to Inditex, one of the world’s largest distribution groups.
"When we open a market, everyone asks, ‘How many stores will you open?’It depends on the customer and how
big the demand is. We must have the dialogue with the customers and
learn from them. It’s not us saying you must have this. It’s you saying
it."
http://www.nytimes.com/2012/11/11/magazine/how-zara-grew-into-the-worlds-largest-fashion-retailer.html?pagewanted=all
The music retailer iTunes has sold over four billion songs and features the world's largest music catalog of over six million songs. with second being Wal-Mart.
"We launched iTunes less than five years ago, and it has now become the number one music retailer in the world."
http://www.apple.com/pr/library/2008/04/03iTunes-Store-Top-Music-Retailer-in-the-US.html
Showing posts with label BOC. Show all posts
Showing posts with label BOC. Show all posts
Wednesday, August 21, 2013
Wednesday, August 14, 2013
Week 6 BOC: Tylenol Scare 1982
"For those who lost loved ones or investigated the case, pain, anger and frustration remain. Part of the reason is that nobody was ever charged, much less convicted of the crime."
In 1982 that triggered national scare that had people throwing away and stores taking Tylenol from the shelves after seven people died in Chicago and four people that died in the suburbs after taking cyanide-laced Tylenol. Since then The company had no chose but to rebuild the trusted brand.
http://usatoday30.usatoday.com/news/health/2007-09-29-tylenol-poisonings_N.htm
"The Johnson & Johnson Tylenol crisis is an example of how an organization should communicate with the various publics during a crisis. The organization's leadership set the example from the beginning by making public safety the organizations number one concern. This is particularity important given the fact that Johnson & Johnson's main mission with Tylenol is to enhance the public's well-being or heath."
http://www.ou.edu/deptcomm/dodjcc/groups/02C2/Johnson%20&%20Johnson.htm
Tylenol provided the victim's families counseling and financial assistance even though they were not responsible for the product tampering help Tylenol seek forgiveness from the various public's that turn to acceptance for the crisis.
"Straddling a thin line between resuming sales too soon and offending consumers, and waiting too long and allowing competitors to snap up market share, Johnson & Johnson decided to strike back quickly."
http://www.nytimes.com/1983/09/17/business/tylenol-s-rapid-comeback.html
First by recalling 31 million bottles of Tylenol capsules from store shelves and offering replacement product for the customers who already had it in their households.Before they relaunch Tylenol back on the shelves the took consumer surveys. They found out that 59 percent of regular users said they were likely to try the pain reliever again.Tylenol inserted 80 million coupons in newspapers good for $2.50 off any purchase of Tylenol with their new and improved triple-sealed containers. over all Tylenol spent $100 million from this crisis to save their brand. "It illustrates a strength of Johnson & Johnson that is nearly unique, their expertise in medical devices and in pharmaceuticals, and their convergence,"
http://www.nytimes.com/2002/03/23/your-money/23iht-mjj_ed3_.html
In 1982 that triggered national scare that had people throwing away and stores taking Tylenol from the shelves after seven people died in Chicago and four people that died in the suburbs after taking cyanide-laced Tylenol. Since then The company had no chose but to rebuild the trusted brand.
http://usatoday30.usatoday.com/news/health/2007-09-29-tylenol-poisonings_N.htm
"The Johnson & Johnson Tylenol crisis is an example of how an organization should communicate with the various publics during a crisis. The organization's leadership set the example from the beginning by making public safety the organizations number one concern. This is particularity important given the fact that Johnson & Johnson's main mission with Tylenol is to enhance the public's well-being or heath."
http://www.ou.edu/deptcomm/dodjcc/groups/02C2/Johnson%20&%20Johnson.htm
Tylenol provided the victim's families counseling and financial assistance even though they were not responsible for the product tampering help Tylenol seek forgiveness from the various public's that turn to acceptance for the crisis.
"Straddling a thin line between resuming sales too soon and offending consumers, and waiting too long and allowing competitors to snap up market share, Johnson & Johnson decided to strike back quickly."
http://www.nytimes.com/1983/09/17/business/tylenol-s-rapid-comeback.html
First by recalling 31 million bottles of Tylenol capsules from store shelves and offering replacement product for the customers who already had it in their households.Before they relaunch Tylenol back on the shelves the took consumer surveys. They found out that 59 percent of regular users said they were likely to try the pain reliever again.Tylenol inserted 80 million coupons in newspapers good for $2.50 off any purchase of Tylenol with their new and improved triple-sealed containers. over all Tylenol spent $100 million from this crisis to save their brand. "It illustrates a strength of Johnson & Johnson that is nearly unique, their expertise in medical devices and in pharmaceuticals, and their convergence,"
http://www.nytimes.com/2002/03/23/your-money/23iht-mjj_ed3_.html
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