Specialty and Five Key Talents

Soshel Clothing began when I desired to have a logo of my own, one that was both likable and could spark brand statues. I approach the challenge with an open creative mind, taking the time and patients to understand what I wanted to achieve and bring to the fashion industry. "A brand without guidelines can become diluted over time. Most brands now operate across a number of different media, and if no rules are established at the outset regarding brand consistency, the brand can look completely disparate, compromising the brand and its values." Doing something different and taking that risk by choosing the ‘Ant’ for the logo for the brand Soshel. along with identifying the values of it. To universally inspire people from our youth to the elderly that we are indeed a 'social people.'



Davis, M., and Baldwin, J. (2006). More Than a Name: An Introduction to Branding. AVA Publishing