Core Values

Soshel Clothing is a statement to universally inspire people from our youth to the elderly that we are indeed a 'social people' living and working together throughout our day to day lives. Us as people coming together, working together, we can succeed together in all areas of life. "A more recent debate is raging over whether the key to successful branding is more heart-felt and emotional than that of business-school strategies – branding is, after all, the packaging of emotion. Whichever method is applied, any brand message must be authentic and true in its expression, and that is the starting point of the graphic design." I chose the ant as my logo to represent this, since it is an ancient representation of working together within its own community. "As our lives become more complex and full of choice, branding is starting to change business by making the intangible, tangible. It offers more than a frill around a product or service – when people are passionate about particular brands there is an emotional connection that goes beyond the appreciation of the product or service."

Davis, M., and Baldwin, J. (2006). More Than a Name: An Introduction to Branding. AVA Publishing (page 57)