Tag Line

"We are currently in a phase of emotionalisation in branding. Brands are attempting to engage with us through emotional connections – to establish a closeness and understanding between the audience and the brand." The Soshel Tag Line; "Coming Together, Working Together, Succeed Together." when using the brand logo the 'ant', name or both together. "Brand messages should capture the spirit and aims of the brand – they are not things that people would say, but should help employees and external parties who work with the brand to understand its values and direction." When the Soshel flag is used the Tag line would read; "Growth, Change, Reflex" begin the meaning for each color used in the flag, green,blue and white.

    Coming Together .Working Together . Succeed Together 

Growth, Change, Reflex 

Davis, M., and Baldwin, J. (2006). More Than a Name: An Introduction to Branding. AVA Publishing 

Specialty and Five Key Talents

Soshel Clothing began when I desired to have a logo of my own, one that was both likable and could spark brand statues. I approach the challenge with an open creative mind, taking the time and patients to understand what I wanted to achieve and bring to the fashion industry. "A brand without guidelines can become diluted over time. Most brands now operate across a number of different media, and if no rules are established at the outset regarding brand consistency, the brand can look completely disparate, compromising the brand and its values." Doing something different and taking that risk by choosing the ‘Ant’ for the logo for the brand Soshel. along with identifying the values of it. To universally inspire people from our youth to the elderly that we are indeed a 'social people.'



Davis, M., and Baldwin, J. (2006). More Than a Name: An Introduction to Branding. AVA Publishing 

Statement Of Your Specialty

I remember wanting to design and have my own clothing line that everyone could wear. A unique style of clothing not commonly seen among my peers; it was a style distinct of New York City. I liked the style so much I continued dressing in this particular way even though I was the only one in my neighborhood. Of course my style evolved, but my originality caused my peers to admire and sometimes question my fashion sense. "The experience of a brand is a series of interactions that, over time, can encourage brand loyalty or marginalise a product or service. The consumer is buying something larger than the product or service: they are buying into the philosophy and the spirit behind the brand." So when I decide to create Soshel Clothing I new it had to deliver something more than just a shirt; it is a way of life was the way I seen it. I should represents us as people living and working together throughout our day to day lives. "Experience matters to every brand and just how the audience interacts with the brand must be consciously developed across every interaction. The designer is the creator and translator of the brand experience – they are often involved in conceptualising the brand and turning the brand promise into a tangible reality, acting as the link between the audience and the brand." Deciding to go with a mobile pop-up shop rather then a brick and motor store would bring a different experiences to the consumers.    


Davis, M., and Baldwin, J. (2006). More Than a Name: An Introduction to Branding. AVA Publishing 

Top Five, Talents

What would be my top five talents, would have to be having a creative talent the patients and understand that is a be key to success. Being flexible in all situations at the same time a great listener to be able to direct my self in the best direction for change. "While clever brands set trends, many brands react and respond to trends. If a brand can recognise, predict and drive a trend, then it will have a stronger connection with its audience. However, branding is long-term, while trends are often, by their very nature, short-lived." In all not scared to be a risk taker, I feel that is a talent all people not just a business should have with in them.


Davis, M., and Baldwin, J. (2006). More Than a Name: An Introduction to Branding. AVA Publishing 

Talents

As a kid and growing into my adult hood I been recognized for my creative process taking something from nothing and making it my own wither it was a unique style of clothing not commonly seen among my peers and making it my own that they admire. "Today’s brand audience is elusive and fickle. We earn more and borrow more than our parents or grandparents ever did. We have high expectations, and demand more choices. We are brand-savvy, ever more discerning, less loyal and more informed than any audience before us." I was always known a the Observer and loner, the one that stands alone and not sacred to do something new and different. Being organized neat and clean within my own space and the clothing I choose to wear. I was always know for having that attitude if the next person can do it why not "me."



Davis, M., and Baldwin, J. (2006). More Than a Name: An Introduction to Branding. AVA Publishing (page 103)

Passions

 Soshel Clothing is more than just a shirt; it is a way of life.  The ‘Ant’, being the logo for Soshel Clothing, represents us as people living and working together within our communities. "Stories can be used at any stage of brand ideas generation. The creation of a brand must start with a story: ‘The future’s bright, the future’s Orange’ was the main strapline for mobile phone operator Orange’s launch created around the idea of optimism; Nike’s ‘Just do it’ – one of the most successful straplines in branding – is about self-realisation." We participate daily at the places we shop for our necessities such as Shopping centers and food stores.  Those who have established these companies are examples of a “Mr. or Ms. Soshel” since they are providing places for us to purchase goods needed to live our social ways of life. "Stories can be used to create a scenario describing how people will interact with the brand in a particular environment, or used to understand a different audience. Think in terms of the one central idea that you are trying to tell people, then the one key message and how this can be communicated, and work within the boundaries of the values of the brand." Soshel can be looked at as something positive we can all wear, share and talk about. In other words its a way of life not just clothing.   

 Davis, M., and Baldwin, J. (2006). More Than a Name: An Introduction to Branding. AVA Publishing (page 75) 

Core Values

Soshel Clothing is a statement to universally inspire people from our youth to the elderly that we are indeed a 'social people' living and working together throughout our day to day lives. Us as people coming together, working together, we can succeed together in all areas of life. "A more recent debate is raging over whether the key to successful branding is more heart-felt and emotional than that of business-school strategies – branding is, after all, the packaging of emotion. Whichever method is applied, any brand message must be authentic and true in its expression, and that is the starting point of the graphic design." I chose the ant as my logo to represent this, since it is an ancient representation of working together within its own community. "As our lives become more complex and full of choice, branding is starting to change business by making the intangible, tangible. It offers more than a frill around a product or service – when people are passionate about particular brands there is an emotional connection that goes beyond the appreciation of the product or service."

Davis, M., and Baldwin, J. (2006). More Than a Name: An Introduction to Branding. AVA Publishing (page 57)

Primary "Product"

The primary product for my brand is clothing a ready-to-wear collection design for the youth (13) to the young men (25) an everyday casual wear wither work or play. "Brands today represent more than a product, service or brand identity (the name and logo, design and voice of the brand). A brand is synonymous with the business and the style behind the product or service; it encompasses the people working for the company and a philosophy and spirit that sustains it." The ‘Ant’, being the logo for Soshel Clothing, represents us as people living and working together within our communities. “It is about creating an entity in the consumer’s mind so that they can see it. They can see a representation but behind this representation what they actually have is a whole series of images, beliefs and actions. Effective branding is the means by which a brand can stay in a market longer and more profitably because it’s been created properly” Soshel is the brand that looks to the future of the youth coming of age. not to discredit the brands that stood the test of times and are still very much successful in the fashion industry. Soshel brand is here to bring the next new and exciting brand to the industry. The new logo along with a new reinvented style of clothing for the next generation.

Davis, M., and Baldwin, J. (2006). More Than a Name: An Introduction to Branding. AVA Publishing (page 27 & 31)