Week 6 BOC: Tylenol Scare 1982

"For those who lost loved ones or investigated the case, pain, anger and frustration remain. Part of the reason is that nobody was ever charged, much less convicted of the crime."
In 1982 that triggered  national scare that had people throwing away and stores taking Tylenol from the shelves after seven people died in Chicago and four people that died in the suburbs  after taking cyanide-laced Tylenol. Since then The company had no chose but to rebuild the trusted brand.
http://usatoday30.usatoday.com/news/health/2007-09-29-tylenol-poisonings_N.htm
"The Johnson & Johnson Tylenol crisis is an example of how an organization should communicate with the various publics during a crisis. The organization's leadership set the example from the beginning by making public safety the organizations number one concern. This is particularity important given the fact that Johnson & Johnson's main mission with Tylenol is to enhance the public's well-being or heath."
http://www.ou.edu/deptcomm/dodjcc/groups/02C2/Johnson%20&%20Johnson.htm
Tylenol provided the victim's families counseling and financial assistance even though they were not responsible for the product tampering help Tylenol seek forgiveness from the various public's that turn to acceptance for the crisis.
"Straddling a thin line between resuming sales too soon and offending consumers, and waiting too long and allowing competitors to snap up market share, Johnson & Johnson decided to strike back quickly." 
http://www.nytimes.com/1983/09/17/business/tylenol-s-rapid-comeback.html
First by recalling 31 million bottles of Tylenol capsules from store shelves and offering replacement product for the customers who already had it in their households.Before they relaunch Tylenol back on the shelves the took consumer surveys. They found out that 59 percent of regular users said they were likely to try the pain reliever again.Tylenol  inserted 80 million coupons in newspapers good for $2.50 off any purchase of Tylenol with their new and improved triple-sealed containers. over all Tylenol spent $100 million from this crisis to save their brand. "It illustrates a strength of Johnson & Johnson that is nearly unique, their expertise in medical devices and in pharmaceuticals, and their convergence,"
http://www.nytimes.com/2002/03/23/your-money/23iht-mjj_ed3_.html