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| Coming Together .Working Together . Succeed Together |
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| Growth, Change, Reflex |
Davis, M., and Baldwin, J. (2006). More Than a Name: An Introduction to Branding. AVA Publishing
Sunday, September 8, 2013
Tag Line
"We are currently in a phase of emotionalisation in branding. Brands are attempting to engage with us through emotional connections – to establish a closeness and understanding between the audience and the brand." The Soshel Tag Line; "Coming Together, Working Together, Succeed Together." when using the brand logo the 'ant', name or both together. "Brand messages should capture the spirit and aims of the brand – they are not things that people would say, but should help employees and external parties who work with the brand to understand its values and direction." When the Soshel flag is used the Tag line would read; "Growth, Change, Reflex" begin the meaning for each color used in the flag, green,blue and white.
Davis, M., and Baldwin, J. (2006). More Than a Name: An Introduction to Branding. AVA Publishing
Davis, M., and Baldwin, J. (2006). More Than a Name: An Introduction to Branding. AVA Publishing
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