Primary "Product"

The primary product for my brand is clothing a ready-to-wear collection design for the youth (13) to the young men (25) an everyday casual wear wither work or play. "Brands today represent more than a product, service or brand identity (the name and logo, design and voice of the brand). A brand is synonymous with the business and the style behind the product or service; it encompasses the people working for the company and a philosophy and spirit that sustains it." The ‘Ant’, being the logo for Soshel Clothing, represents us as people living and working together within our communities. “It is about creating an entity in the consumer’s mind so that they can see it. They can see a representation but behind this representation what they actually have is a whole series of images, beliefs and actions. Effective branding is the means by which a brand can stay in a market longer and more profitably because it’s been created properly” Soshel is the brand that looks to the future of the youth coming of age. not to discredit the brands that stood the test of times and are still very much successful in the fashion industry. Soshel brand is here to bring the next new and exciting brand to the industry. The new logo along with a new reinvented style of clothing for the next generation.

Davis, M., and Baldwin, J. (2006). More Than a Name: An Introduction to Branding. AVA Publishing (page 27 & 31)