Week 7 EOC: Retail PEST Control

Retail PEST Control "Home Depot" let's analysis this company and determine the Political, Economic, Social and Technological environment. Home Depot, based in Atlanta, is expected to generate sales of $77.6 billion this fiscal year ending Feb. 2. Home Depot declined 43 percent from the end of 2006 through 2008, as the U.S. housing market was falling. There is a possibility that higher mortgage rates due to the fall could slow down Home Depot sales. Despite all external pressures, Home Depot produced the highest risk-adjusted return among peers over the past three years after store improvements preceding the housing rebound sparked stronger sales.

http://ir.homedepot.com/phoenix.zhtml?c=63646&p=irol-newsArticle&ID=1827243&highlight= 

http://www.bloomberg.com/news/2013-08-14/home-depot-is-best-retailer-on-housing-riskless-return.html