Wednesday, August 14, 2013

Week 6 EOC: Rocky Ford- Restrong The Brand

"The bigger challenge facing Colorado melon growers may be restoring public confidence in the cantaloupes. So far, the growers' investments seem to be paying off."
http://www.huffingtonpost.com/2012/07/13/colorado-cantaloupes-retu_0_n_1670660.html
Then the farmers overhauled their production practices to restore public confidence. They hired a full-time food safety manager to monitor melon-picking and started paying the seasonal pickers by the hour, not by the amount of cantaloupes picked. The farmers also built a new central packing shed where all Rocky Ford-labeled melons will be washed with soap and a chlorine oxide, then rinsed with well water tested for contamination.

After being washed, the melons will be cooled to reduce condensation and then packed into boxes labeled with codes traceable to the fields where the melons were grown. The boxes will be packed with slips that interested shoppers can scan using a smartphone to read about where their melons originated.

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