http://ir.homedepot.com/phoenix.zhtml?c=63646&p=irol-newsArticle&ID=1827243&highlight=
http://www.bloomberg.com/news/2013-08-14/home-depot-is-best-retailer-on-housing-riskless-return.html
Wednesday, August 21, 2013
Week 7 EOC: Retail PEST Control
Retail PEST Control "Home Depot" let's analysis this company and determine the Political, Economic, Social and Technological environment. Home Depot, based in Atlanta, is
expected to generate sales of $77.6 billion this fiscal year ending Feb. 2. Home Depot declined 43 percent from the
end of 2006 through 2008, as the U.S. housing market was falling. There is a possibility that higher mortgage rates due to the fall could slow down Home Depot sales. Despite all external pressures, Home Depot produced the highest risk-adjusted return among peers over the past three years after store improvements preceding the housing rebound sparked stronger sales.
BOC Week 7: Who Is The Biggest Retailer?
Who is the biggest retailer? To find this out let's divide this up in groups like Fashion retailer, Music retail and Home improvement retailers. According to Bloomberg.com Home Depot is the world largest home-improvement chain.
"Home Depot, the world’s largest home-improvement chain, gained 9.6 percent as of Aug. 12 when adjusted for volatility, best among the 32 retail stocks in the Standard & Poor’s 500 Index. Home Depot, based in Atlanta, is expected to generate sales of $77.6 billion this fiscal year ending Feb."
http://www.bloomberg.com/news/2013-08-14/home-depot-is-best-retailer-on-housing-riskless-return.html
When looking into the fashion retail you will find that the company Zara is the largest fashion retailer.
Zara is one of the largest international fashion companies. It belongs to Inditex, one of the world’s largest distribution groups.
"When we open a market, everyone asks, ‘How many stores will you open?’It depends on the customer and how big the demand is. We must have the dialogue with the customers and learn from them. It’s not us saying you must have this. It’s you saying it."
http://www.nytimes.com/2012/11/11/magazine/how-zara-grew-into-the-worlds-largest-fashion-retailer.html?pagewanted=all
The music retailer iTunes has sold over four billion songs and features the world's largest music catalog of over six million songs. with second being Wal-Mart.
"We launched iTunes less than five years ago, and it has now become the number one music retailer in the world."
http://www.apple.com/pr/library/2008/04/03iTunes-Store-Top-Music-Retailer-in-the-US.html
"Home Depot, the world’s largest home-improvement chain, gained 9.6 percent as of Aug. 12 when adjusted for volatility, best among the 32 retail stocks in the Standard & Poor’s 500 Index. Home Depot, based in Atlanta, is expected to generate sales of $77.6 billion this fiscal year ending Feb."
http://www.bloomberg.com/news/2013-08-14/home-depot-is-best-retailer-on-housing-riskless-return.html
When looking into the fashion retail you will find that the company Zara is the largest fashion retailer.
Zara is one of the largest international fashion companies. It belongs to Inditex, one of the world’s largest distribution groups.
"When we open a market, everyone asks, ‘How many stores will you open?’It depends on the customer and how big the demand is. We must have the dialogue with the customers and learn from them. It’s not us saying you must have this. It’s you saying it."
http://www.nytimes.com/2012/11/11/magazine/how-zara-grew-into-the-worlds-largest-fashion-retailer.html?pagewanted=all
The music retailer iTunes has sold over four billion songs and features the world's largest music catalog of over six million songs. with second being Wal-Mart.
"We launched iTunes less than five years ago, and it has now become the number one music retailer in the world."
http://www.apple.com/pr/library/2008/04/03iTunes-Store-Top-Music-Retailer-in-the-US.html
Wednesday, August 14, 2013
Week 6 EOC: Rocky Ford- Restrong The Brand
"The bigger challenge facing Colorado melon growers may be restoring
public confidence in the cantaloupes. So far, the growers' investments
seem to be paying off."
http://www.huffingtonpost.com/2012/07/13/colorado-cantaloupes-retu_0_n_1670660.html
Then the farmers overhauled their production practices to restore public confidence. They hired a full-time food safety manager to monitor melon-picking and started paying the seasonal pickers by the hour, not by the amount of cantaloupes picked. The farmers also built a new central packing shed where all Rocky Ford-labeled melons will be washed with soap and a chlorine oxide, then rinsed with well water tested for contamination.
After being washed, the melons will be cooled to reduce condensation and then packed into boxes labeled with codes traceable to the fields where the melons were grown. The boxes will be packed with slips that interested shoppers can scan using a smartphone to read about where their melons originated.
http://www.huffingtonpost.com/2012/07/13/colorado-cantaloupes-retu_0_n_1670660.html
Then the farmers overhauled their production practices to restore public confidence. They hired a full-time food safety manager to monitor melon-picking and started paying the seasonal pickers by the hour, not by the amount of cantaloupes picked. The farmers also built a new central packing shed where all Rocky Ford-labeled melons will be washed with soap and a chlorine oxide, then rinsed with well water tested for contamination.
After being washed, the melons will be cooled to reduce condensation and then packed into boxes labeled with codes traceable to the fields where the melons were grown. The boxes will be packed with slips that interested shoppers can scan using a smartphone to read about where their melons originated.
Week 6 BOC: Tylenol Scare 1982
"For those who lost loved ones or investigated the case, pain, anger and frustration remain. Part of the reason is that nobody was ever charged, much less convicted of the crime."
In 1982 that triggered national scare that had people throwing away and stores taking Tylenol from the shelves after seven people died in Chicago and four people that died in the suburbs after taking cyanide-laced Tylenol. Since then The company had no chose but to rebuild the trusted brand.
http://usatoday30.usatoday.com/news/health/2007-09-29-tylenol-poisonings_N.htm
"The Johnson & Johnson Tylenol crisis is an example of how an organization should communicate with the various publics during a crisis. The organization's leadership set the example from the beginning by making public safety the organizations number one concern. This is particularity important given the fact that Johnson & Johnson's main mission with Tylenol is to enhance the public's well-being or heath."
http://www.ou.edu/deptcomm/dodjcc/groups/02C2/Johnson%20&%20Johnson.htm
Tylenol provided the victim's families counseling and financial assistance even though they were not responsible for the product tampering help Tylenol seek forgiveness from the various public's that turn to acceptance for the crisis.
"Straddling a thin line between resuming sales too soon and offending consumers, and waiting too long and allowing competitors to snap up market share, Johnson & Johnson decided to strike back quickly."
http://www.nytimes.com/1983/09/17/business/tylenol-s-rapid-comeback.html
First by recalling 31 million bottles of Tylenol capsules from store shelves and offering replacement product for the customers who already had it in their households.Before they relaunch Tylenol back on the shelves the took consumer surveys. They found out that 59 percent of regular users said they were likely to try the pain reliever again.Tylenol inserted 80 million coupons in newspapers good for $2.50 off any purchase of Tylenol with their new and improved triple-sealed containers. over all Tylenol spent $100 million from this crisis to save their brand. "It illustrates a strength of Johnson & Johnson that is nearly unique, their expertise in medical devices and in pharmaceuticals, and their convergence,"
http://www.nytimes.com/2002/03/23/your-money/23iht-mjj_ed3_.html
In 1982 that triggered national scare that had people throwing away and stores taking Tylenol from the shelves after seven people died in Chicago and four people that died in the suburbs after taking cyanide-laced Tylenol. Since then The company had no chose but to rebuild the trusted brand.
http://usatoday30.usatoday.com/news/health/2007-09-29-tylenol-poisonings_N.htm
"The Johnson & Johnson Tylenol crisis is an example of how an organization should communicate with the various publics during a crisis. The organization's leadership set the example from the beginning by making public safety the organizations number one concern. This is particularity important given the fact that Johnson & Johnson's main mission with Tylenol is to enhance the public's well-being or heath."
http://www.ou.edu/deptcomm/dodjcc/groups/02C2/Johnson%20&%20Johnson.htm
Tylenol provided the victim's families counseling and financial assistance even though they were not responsible for the product tampering help Tylenol seek forgiveness from the various public's that turn to acceptance for the crisis.
"Straddling a thin line between resuming sales too soon and offending consumers, and waiting too long and allowing competitors to snap up market share, Johnson & Johnson decided to strike back quickly."
http://www.nytimes.com/1983/09/17/business/tylenol-s-rapid-comeback.html
First by recalling 31 million bottles of Tylenol capsules from store shelves and offering replacement product for the customers who already had it in their households.Before they relaunch Tylenol back on the shelves the took consumer surveys. They found out that 59 percent of regular users said they were likely to try the pain reliever again.Tylenol inserted 80 million coupons in newspapers good for $2.50 off any purchase of Tylenol with their new and improved triple-sealed containers. over all Tylenol spent $100 million from this crisis to save their brand. "It illustrates a strength of Johnson & Johnson that is nearly unique, their expertise in medical devices and in pharmaceuticals, and their convergence,"
http://www.nytimes.com/2002/03/23/your-money/23iht-mjj_ed3_.html
Wednesday, August 7, 2013
Week 5 EOC: Trend Prodiction
"We will be going back to the basics in a more sophisticated way. Brands now need to be authentic and real; it’s about honesty and sincerity."
Davis, M., and Baldwin, J. (2006). More Than a Name: An Introduction to Branding. AVA Publishing (Page 152)
This is the direction fashion companies seem to be going. they are looking to get in to a more causal all day but still up scale sophisticated look, but at a price that the average consumer can buy. Stores Like H&M Zara, forever 21 for him and her are all going into this kind of direction with their fashion. I don't see it as a trend but more as the new fashion statement, leaving the hip-hop style and the Euro fashion style a thing of the pass.
Davis, M., and Baldwin, J. (2006). More Than a Name: An Introduction to Branding. AVA Publishing (Page 152)
This is the direction fashion companies seem to be going. they are looking to get in to a more causal all day but still up scale sophisticated look, but at a price that the average consumer can buy. Stores Like H&M Zara, forever 21 for him and her are all going into this kind of direction with their fashion. I don't see it as a trend but more as the new fashion statement, leaving the hip-hop style and the Euro fashion style a thing of the pass.
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