Week 3 EOC: Rolling Stone Magazine

"is not just about the music, but about the things and attitudes that music embraces. This has become the de facto motto of the magazine."

http://cecilbuffington.com/photo3_40.html

The magazine was known for its political coverage beginning in the 1967 by Jann Wenner in San Francisco. Rolling Stone magazine was initially identified with and reported on the hippie counterculture of the era. By the 1970's, Rolling Stone began to make a mark with it's political coverage.Then made its shift and focus towards being a general "entertainment" magazine during the 1980's do to the increasing coverage of celebrities in television, movies and the pop culture. Rolling Stone magazine changed it's format tin the 1990's to appeal to younger readers, focusing on film and pop music. in recent years the magazine resumed back to it roots of mix content, including in-depth political stories.
"Whether the subject is music, TV, movies or politics—over 12 million young Americans trust and turn to Rolling Stone every two weeks to keep them up on the subjects they care about most."

http://www.srds.com/mediakits/rollingstone/RSdigital.html#adopp

Rolling Stone is doing this by creating their digital content, things like breaking news music and movie reviews, blogs, photos and videos. The Rolling Stone of today is the pulse of the youth with Bold stories insightful commentary that is delivered a point of view that defines its audience.