Week 1 EOC: How to Make It In America

What I felt the two charters did right in how to make it in America was not given up on being successful. They found ways to make the money they needed to clear their debt with and investor, by using the resources that was tangible for them. The selling of the fake leather coats and helping a friend out, and in return him giving them the money the needed to pay off their debt. Where I think they went wrong was investing in ideals and products without really knowing if there is a market for it. For example the skate board decks that they had custom made and they was going to have a while known local skate rider help promote these skate boards was an ideal gone bad. They had no real marketing concept and or brand type concept that could help push this product. Were they also went wrong was in the investment of the jean fabric. The two did not do any research on what it will take to have this material turn into a pair of jeans how many pairs can the get out of the material how much will it cost to make one pair and who where and when will they sell it.
Davis, M., and Baldwin, J. (2006). More Than a Name: An Introduction to Branding. AVA Publishing       “Many brands may succeed in communicating to an audience, but fail to engage. Engagement happens by identifying and exploiting the magic in a brand: the insight or idea that connects to the audience. It can be an intuitive process and requires a mix of strategic business thinking and creative ideas. The thinking and creative process must never stop.”