Week 4 EOC: McDonal's Respons to Supersize Me

Week 3 EOC: Rolling Stone Magazine

"is not just about the music, but about the things and attitudes that music embraces. This has become the de facto motto of the magazine."

http://cecilbuffington.com/photo3_40.html

The magazine was known for its political coverage beginning in the 1967 by Jann Wenner in San Francisco. Rolling Stone magazine was initially identified with and reported on the hippie counterculture of the era. By the 1970's, Rolling Stone began to make a mark with it's political coverage.Then made its shift and focus towards being a general "entertainment" magazine during the 1980's do to the increasing coverage of celebrities in television, movies and the pop culture. Rolling Stone magazine changed it's format tin the 1990's to appeal to younger readers, focusing on film and pop music. in recent years the magazine resumed back to it roots of mix content, including in-depth political stories.
"Whether the subject is music, TV, movies or politics—over 12 million young Americans trust and turn to Rolling Stone every two weeks to keep them up on the subjects they care about most."

http://www.srds.com/mediakits/rollingstone/RSdigital.html#adopp

Rolling Stone is doing this by creating their digital content, things like breaking news music and movie reviews, blogs, photos and videos. The Rolling Stone of today is the pulse of the youth with Bold stories insightful commentary that is delivered a point of view that defines its audience.  

Week 2 EOC: John Varvatos

“Our philosophy is about reaching back to move forward. We have something different to say with a sensibility that is both old and new.”

John Varvatos is a fashion designer form Detroit he been inspired by icons like Iggy Pop and Alice Cooper, with that he brought a musical rock like with him into the fashion world in 2000. He stared with his “black-less collection” a tailored menswear that gained him a 2001 CFDA newcomer award and again in 2007. Varvatos has teamed up with sneaker company Converse to create a laceless sneaker that became a big hit.  Varvatos lunched his first line of fragrances in 2005 and his eyewear in 2006. In the spring of 2007 GQ magazine named him the designer of the year in the 12^th annual men of the year issue. John Varvators Company is now worth over $80 million. Before lunching his own clothing line John Varvatos Work for Polo Ralph Lauren in 1983 and later was recruited by Calvin Klein In 1990. He was appointed head of menswear design and oversaw the lunch of the cK brand. Varvatos return back to Polo in 1995 as the head of menswear design for all the Ralph Lauren brands. While their he created the created the Polo Jeans company.

http://www.nbc.com/fashion-star/about/bios/mentors/john-varvatos/

http://nymag.com/thecut/fashion/designers/john-varvatos/

http://www.askmen.com/celebs/men/business_politics_60/93_john_varvatos.html

 

Week 1 EOC: How to Make It In America

What I felt the two charters did right in how to make it in America was not given up on being successful. They found ways to make the money they needed to clear their debt with and investor, by using the resources that was tangible for them. The selling of the fake leather coats and helping a friend out, and in return him giving them the money the needed to pay off their debt. Where I think they went wrong was investing in ideals and products without really knowing if there is a market for it. For example the skate board decks that they had custom made and they was going to have a while known local skate rider help promote these skate boards was an ideal gone bad. They had no real marketing concept and or brand type concept that could help push this product. Were they also went wrong was in the investment of the jean fabric. The two did not do any research on what it will take to have this material turn into a pair of jeans how many pairs can the get out of the material how much will it cost to make one pair and who where and when will they sell it.
Davis, M., and Baldwin, J. (2006). More Than a Name: An Introduction to Branding. AVA Publishing       “Many brands may succeed in communicating to an audience, but fail to engage. Engagement happens by identifying and exploiting the magic in a brand: the insight or idea that connects to the audience. It can be an intuitive process and requires a mix of strategic business thinking and creative ideas. The thinking and creative process must never stop.”  

Week 1 EOC: My Voice

Soshel Clothing is a statement to universally inspire people from our youth to the elderly that we are indeed a ‘social people’.  The original premise was to create an everyday casual style of clothing catered for work or play. 

Soshel Clothing is more than just a shirt; it is a way of life.  The ‘Ant’, being the logo for Soshel Clothing, represents us as people living and working together within our communities.  We participate daily at the places we shop for our necessities such as food stores.  Those who have established these companies are examples of a “Mr. or Ms. Soshel” since they are providing places for us to purchase goods needed to live our social ways of life.